Rural Electrification Corporation Limited (REC)


Rural Electrification Corporation Limited (REC) is one of the Navratna Companies functioning under the administrative control of the Ministry of Power. It is a public Infrastructure Finance Company providing financial assistance to the power sector in all segments, be it Generation, Transmission or Distribution. The company provides loans to Central/ State Sector Power Utilities, State Electricity Boards, Rural Electric Cooperatives, NGOs and Private Power Developers.

NDDB Foundation for Nutrition (NFN) launched its ‘Giftmilk’ programme in Latehar district of Jharkhand funded by REC under its CSR initiative on 21st November 2017 in presence of Shri Raghubar Das CM, Government of Jharkhand. Jharkhand Milk Federation (JMF) ‘Medha Dairy’ has been identified as the supplier for the programme. Daily about 13,800 students in 37 Government schools are provided with 200 ml of pasteurised fortified flavoured toned milk with an objective to address malnutrition in the children and to provide nutrition values to government school children.

An impact study consisting of a pre-intervention baseline study and a post-intervention end line study was conducted as a part of the programme. The study was conducted by Rajendra Institute of Medical Sciences on Anthropometric and Clinical parameters. The findings show increase in cumulative attendance was by over 10% in the intervention schools;  reduced specific body complaints in the intervention group (5.4%) as compared to control group (13.1%);  decrease in number of stunted children in intervention schools; and reduction in number of anaemic children in intervention schools.

Due to the significant positive impact, the Jharkhand state Government adopted the programme as PM Giftmilk Scheme for a few districts including Latehar to begin with. The Scheme was inaugurated in Jharkhand by our honourable Prime Minister.



Click here to visit website of Rural Electrification Corporation Limited (REC)